DE LA VALLEY, THE ULTIMATE PURVEYOR OF PREMIUM MEATS, EXPANDS ITS OFFERING TO INCLUDE DELUXE FRENCH CHAROLAIS GENISSE BEEF

FOR IMMEDIATE RELEASE

DE LA VALLEY, THE ULTIMATE PURVEYOR OF PREMIUM MEATS, EXPANDS ITS OFFERING TO INCLUDE DELUXE FRENCH CHAROLAIS GENISSE BEEF

<<17th September, 2018 – Hong Kong>> With over 25 years of experience in the meat trading industry, De La Valley maintains a reputation of excellence in sourcing and delivering the world’s finest 100% natural-certified meat to doorsteps. Specializing primarily in premium meats from local sustainable farms in Argentina and Uruguay, De La Valley’s exceptional grass-fed premium beef has resonated strongly with consumers in Hong Kong since its debut in the market earlier this June 2018, followed with various Beef Focused events at Rhoda, Lily & Bloom and Gia Trattoria Italiana. With a focus on the traceability of its meats, De La Valley guarantees the best possible quality of meats from farm to plate.

Now, De La Valley announces the expansion of its stellar beef offerings to include premium French Charolais Genisse Beef. Characterized by its impressive size and majestic cream coat, the Charolais is a French bovine breed originating from the region of Charolles in Burgundy, France. Its muscular physique allows for the production of low-fat and extremely tasty meat that is revered among meat connoisseurs. At De La Valley’s partner farms in eastern France, a few dozen heifers are selected for their excellent conformation, strong shape and the highest state of well- being. After selection, De La Valley’s animals are fed on cereals for 90 days, developing harmoniously until the age of 30 months. Their meat is thus enriched with a fine fat, which penetrates the muscles and gives an unparalleled flavor.

For a taste of the exclusive French Charolais Genisse beef, guests can shop online with De La Valley, or visit one of the restaurants or hotels that is currently supplied with the product. Available at the online shop, one of the signature cuts includes a 1.2kg French Tomahawk (priced at HK$550 per kg) that is beautifully marbled, tender and extremely flavorful. The 1kg French T-Bone (priced at HK$479 per kg) is characterized by its subtle marbling and an elegant “beefy” flavor derived from the moisture of the T-shaped bone. The final signature offering is the Steak Tartare using Charolais Beef from France (priced at HK$53.80 per 180g), where the premium beef is freshly hand-minced by knife.

Italian restaurant Giando, by Chef Gianni Caprioli, lets guests savor the truest flavors of Charolais beef by serving it raw as a tartare, with cold broth and oscietra caviar (HK$278). Hong Kong’s seafood specialist, Fishsteria Seafood Place has also opted to serve the beef as a classic tartare, making it shine with caper berries, shallots, Tabasco, Worcester sauce, thyme-Dijon mustard, char- grilled onion and hand-cut potato crisps (HK$148). Le Bistro Winebeast, the beloved rustic French bistro by chef Johan Ducroquet, serves the Charolais as a 130g beef tartare with sweet potato crackers (HK$168).

Farm’s Gate to your Plate

Patrons of De La Valley can access the finest cuts right at their fingertips. Through the brand’s online marketplace, the selection and delivery process is quick and hassle-free. Guests can purchase beef cuts and wine selections from the website and have the products delivered directly to their door within 24 hours. To ensure that all products arrive at your doorstep fresh, De La Valley takes its mission one step further by delivering all products in refrigerated trucks.

Start your shopping, cooking and eating of some of the world’s finest and rarest beef with De La Valley at delavalley.com.